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<b>

The HTML <b> Element represents a span of text stylistically different from normal text, without conveying any special importance or relevance. It is typically used for keywords in a summary, product names in a review, or other spans of text whose typical presentation would be boldfaced. Another example of its use is to mark the lead sentence of each paragraph of an article.
Element HTML HTML text-level semantics HTML:Flow content HTML:Phrasing content Reference Web